Overview

Specialized agents for creating engaging content across various formats and target audiences. These agents embody the discipline of effective communication, storytelling, and audience engagement.

Overview

The do-content-creator plugin provides expert writing agents that help you create compelling content optimized for different platforms, formats, and objectives. Each agent is specialized in a specific content discipline with deep knowledge of best practices, formulas, and proven techniques.

Available Agents

blog-writer

Expert at writing engaging blog posts with SEO optimization, compelling narratives, and audience-focused content.

Use for:

• Company blog posts
• Educational articles
• SEO-optimized content
• Thought leadership pieces
• How-to guides and tutorials

Key capabilities:

• SEO best practices (keywords, meta descriptions, structure)
• Multiple content types (how-to, listicles, case studies, guides)
• Engagement techniques (storytelling, questions, data)
• Blog post templates and frameworks
• Quality checklist and common pitfall avoidance

Example usage:

Write a blog post about migrating from REST to GraphQL APIs, targeting senior backend developers

social-media-writer

Expert at crafting engaging, platform-optimized social media content that drives engagement, builds community, and achieves marketing goals.

Use for:

• Twitter/X threads and posts
• LinkedIn thought leadership
• Instagram captions and Stories
• TikTok scripts
• Facebook community posts

Key capabilities:

• Platform-specific optimization (character limits, format, tone)
• Hook formulas that stop the scroll
• Engagement mechanics (comments, shares, saves)
• Hashtag strategy
• Content calendar planning

Example usage:

Create a LinkedIn post about our new product launch that builds authority and drives clicks

technical-writer

Expert at creating clear, comprehensive technical documentation including API docs, user guides, tutorials, and developer documentation.

Use for:

• API documentation and references
• User guides and how-tos
• Developer tutorials
• README files
• Concept explanations
• Knowledge base articles

Key capabilities:

• Multiple documentation types (API, guides, tutorials, READMEs)
• Code examples in multiple languages
• Clear structure and navigation
• Accuracy and completeness
• Troubleshooting sections

Example usage:

Write API documentation for our new REST endpoints with examples in JavaScript, Python, and Go

copywriter

Expert at writing persuasive marketing copy that converts, including landing pages, ad copy, email campaigns, and sales materials.

Use for:

• Landing pages
• PPC and social ad copy
• Email marketing campaigns
• Sales pages
• Product descriptions
• Marketing materials

Key capabilities:

• Conversion-focused copywriting formulas (PAS, AIDA, Before-After-Bridge)
• Persuasion principles (social proof, scarcity, authority)
• Multiple copy types (landing pages, ads, emails, sales pages)
• A/B testing frameworks
• Industry-specific optimization (B2B, B2C, SaaS, e-commerce)

Example usage:

Write a landing page for our SaaS product targeting small business owners focused on time-savings

newsletter-writer

Expert at creating engaging email newsletters that build relationships, provide value, and drive reader action through compelling storytelling and strategic content.

Use for:

• Regular email newsletters
• Educational email series
• Company updates
• Personal brand building
• Curated content roundups
• Community digests

Key capabilities:

• Multiple newsletter formats (educational, curated, story-driven, company, personal)
• Subject lines that get opens
• Engagement tactics (replies, clicks, community building)
• Content planning and calendars
• Welcome and re-engagement sequences

Example usage:

Write a weekly newsletter for our developer community highlighting new features and sharing coding tips

Installation

This plugin is part of the Han marketplace and can be installed via:

npx @thebushidocollective/han install

Or manually add to your .claude/settings.json:

{
  "extraKnownMarketplaces": [
    "https://github.com/thebushidocollective/han"
  ],
  "enabledPlugins": [
    "do-content-creator": true
  ]
}

How to Use

Once installed, you can invoke any agent in your conversations with Claude Code:

/skill do-content-creator:blog-writer

Write a comprehensive blog post about the benefits of test-driven development
for developers new to the practice

Or reference them directly in your prompts:

Using the copywriter agent, create a compelling landing page for our new
mobile app focused on productivity

When to Use Each Agent

Choose blog-writer when

• Creating long-form educational content
• Need SEO optimization
• Building thought leadership
• Writing how-to guides or tutorials

Choose social-media-writer when

• Creating platform-specific content
• Need to drive engagement (likes, shares, comments)
• Building social media presence
• Crafting viral-worthy content

Choose technical-writer when

• Documenting APIs or codebases
• Writing developer-focused content
• Creating user guides or manuals
• Need clarity and technical accuracy

Choose copywriter when

• Focused on conversions and sales
• Writing marketing materials
• Creating ads or landing pages
• Need persuasive, action-driving copy

Choose newsletter-writer when

• Building email subscriber relationships
• Creating regular email communications
• Nurturing leads through email
• Building personal or company brand via email

Best Practices

1. Be Specific About Audience

❌ Write a blog post about our product
✅ Write a blog post about our project management tool for remote engineering teams

2. Provide Context

❌ Create a LinkedIn post
✅ Create a LinkedIn post announcing our Series A funding, targeting potential customers
   and celebrating with our community

3. Specify Format and Constraints

❌ Write some social content
✅ Write 5 Twitter thread hooks (max 280 chars each) about common API design mistakes

4. Include Brand Voice Guidelines

Include brand voice:
- Professional but approachable
- Use "we" not "I"
- Avoid jargon
- Emphasize developer empowerment

5. Combine Agents for Campaigns

1. Use copywriter to create landing page
2. Use social-media-writer for launch announcement posts
3. Use newsletter-writer for email announcement
4. Use blog-writer for detailed feature explanation

Philosophy

The do-content-creator agents embody the discipline of effective communication:

• Audience-First: Every piece of content serves the reader, not just the writer
• Clarity Over Cleverness: Clear communication trumps creative flourishes
• Value-Driven: Respect the audience's time by delivering genuine value
• Platform-Aware: Optimize for the medium and where attention lives
• Authentic Voice: Build trust through genuine, consistent communication
• Measurable Impact: Focus on outcomes (engagement, conversions, understanding)

Examples

Blog Post Example

Prompt:

Write a blog post about GraphQL schema design best practices for backend developers
who are familiar with REST APIs

Result: Comprehensive blog post with:

• SEO-optimized headline and meta description
• Hook addressing REST developers
• Clear structure with problem/solution
• Code examples comparing REST and GraphQL
• Practical tips and common pitfalls
• Call-to-action and next steps

Social Media Example

Prompt:

Create a Twitter thread (5-7 tweets) about why we're migrating from microservices
back to a monolith, positioning it as a pragmatic engineering decision

Result: Twitter thread with:

• Hook tweet that stops the scroll
• Story of why microservices became problematic
• Pragmatic reasoning for monolith decision
• Lessons learned
• Invitation to discuss

Technical Documentation Example

Prompt:

Write API documentation for our new webhooks feature, including setup, payload
structure, and error handling

Result: Complete API docs with:

• Overview and use cases
• Authentication requirements
• Webhook registration endpoints
• Payload examples with full JSON
• Error codes and handling
• Code examples in multiple languages

Contributing

We welcome contributions! To add new agents or improve existing ones:

1. Create a new agent markdown file in agents/
2. Follow the existing agent structure (frontmatter + comprehensive content)
3. Include real examples and actionable guidance
4. Submit a pull request

License

MIT

Support

Part of The Bushido Collective - Building better software through discipline and craftsmanship.

For issues or suggestions: GitHub Issues